Privacy Policy

Last updated: October 8, 2026

PrettyMax is a makeup app for iPhone, iPad and Android that helps you find, learn and try looks that suit you. It is operated by Banacare Company Limited ("we", "us"). This policy explains what we collect, why, who helps us process it, how long we keep it and the choices you have. It applies to the PrettyMax apps and to the pages we host at prettymax-app.banana.care.

1. What we collect

• Account: your name, email address and sign-in ID from Apple or Google. If you use Sign in with Apple and hide your email, we only see Apple's relay address.
• Profile: the display name and profile photo you choose, your app language, and the answers you give when you start, so PrettyMax fits you from day one: what you want from the app, how much makeup you like, when you wear it, what you run into when doing it, anything about your skin you choose to share, what's in your makeup bag, an optional age range and, if you choose to tell us, how you heard about us.
• About your face (from your face scan): face shape, eye shape, whether you wear glasses, skin undertone and contrast, saved as simple labels so we know where makeup goes and which shades flatter you, plus your makeup level and how much time you have. They are never used to identify you, and you can change or delete them.
• Your results and history: face scans, colour analysis, skin clarity, Check my match, Glow Guides, Look Lens analyses, Makeup Check scores, try-ons, and the looks and tips you save.
• My Kit and occasions: the products you add (category, brand, product, shade, finish, opened date) and the events you plan for (kind, title, date, time and chosen look).
• Ask friends: the polls you create (the looks or try-on images you put in them) and their results.
• Purchases: your subscription status, product, renewal and trial dates, and try-on packs you buy. Apple or Google take the payment; we never see your card.
• Referrals: invite codes you share or redeem and whether they led to a subscription.
• Feedback: messages you send us in the app, with your app version and device model.
• App and device information: a random install ID, platform, app and OS version, the country set on your device, the country of your IP address (we keep the country only, not the IP address), your time zone, a push notification token, the days you open the app, the onboarding screens you reach, and in-app events such as looks you view, save, analyse or try on. We use this to run and improve the app, send the notifications you allow and count active installs.

We do not use advertising SDKs, we do not track you across other companies' apps or websites, and we do not sell or rent your data.

2. Your photos

• A photo leaves your phone only when you choose a feature that needs it: a face scan, colour analysis, skin clarity, Check my match, Glow Guide, Look Lens, Makeup Check, a My Kit bag scan, a try-on, or a profile photo. It is sent over an encrypted connection to our server and analysed by our AI service provider to produce your result.
• Kept in your history: the selfie behind each face scan, Check my match and Glow Guide, each try-on with the selfie it was made from, the images of Look Lens looks you save, and your profile photo. We keep these so your history is on every device you sign in on.
• Not kept: photos for colour analysis, skin clarity, Makeup Check, the bag scan and other analyses are used to produce the result and are not stored by us; only the result is kept.
• Ask friends: try-on images you put in a poll can be seen by anyone who has the poll link, together with your first name. Poll images are deleted 7 days after the poll is created.
• Photos are stored privately with our cloud provider in the United States. They are readable only through your signed-in account, except poll images as described above.
• We never use your photos to identify you, to build a face template, to train AI models, or for advertising. Our providers process them only to return your result.
• Delete any item from your history in Me, or delete your account to remove all of them.

3. Face data and the AR mirror

• The AR mirror uses your front camera to show where each makeup step goes on your face. It uses your device's built-in face tracking (on iPhone and iPad, the TrueDepth camera where available), which runs only on your device.
• While the mirror is open, the app reads the face mesh and the live camera image to draw the guide on your face, to compare the colour of the area you are working on before and after you apply a product (the step check), and to notice when your hand covers your face.
• This face data and these camera frames are processed in real time and kept only in your device's memory while the mirror is open. They are discarded when you close it. They are never saved to your device, never sent to our servers or to anyone else, never shared, and never used to identify you.
• On iPhone you can record the mirror with your screen recording; the recording stays on your device unless you choose to share it.
• Some scan screens also check on your device that a face is in the picture before you send a photo. That check stays on your device.

4. How we use your data

• To provide the app: sign you in, analyse your photos, personalise your feed, looks and tips, and keep your history, kit, occasions and saved items on every device.
• To send notifications you allow, for example when a friend votes on your poll or before a free trial ends. Daily reminders are scheduled on your device.
• To manage subscriptions, try-on packs, referral rewards and free trials, and to prevent the same person from claiming a free trial or reward twice.
• To answer your feedback and support requests, keep the service secure, prevent abuse, and understand which features and app versions are used so we can improve PrettyMax.

5. Sharing your data

We do not sell or rent your data and do not share it for advertising. We share it only with service providers that host and run PrettyMax for us (cloud hosting and storage, sign-in, notifications, photo analysis and purchases), only as needed to provide the app, and under contracts that require them to protect it. When you send a public TikTok or Instagram post to Look Lens, our server fetches that post from them. We may also disclose data if the law requires it, to protect our users or our rights, or as part of a merger or sale of the business, in which case this policy will continue to apply.

6. Where your data is stored

Your data is stored and processed in the United States. If you live elsewhere, it is transferred there; our providers protect it under their standard contractual commitments.

7. How long we keep it

• Your account, profile, history, kit, occasions and saved items: until you delete them or your account.
• Poll images: 7 days after the poll is created.
• AR mirror face data: only while the mirror is open.
• After you delete your account we keep only: feedback messages without your name or account; install and usage statistics no longer linked to your account; and, if you had a subscription, a referral or a poll reward, a one-way hash of your sign-in ID and email so a new account can't claim the same free trial or reward again.

8. Deleting your account

Delete your account any time in the app (Me → Settings → Delete account). This removes your profile, results, history photos, kit, occasions, polls, saved items and your sign-in record. An active subscription is billed by Apple or Google until you cancel it in your App Store or Google Play subscriptions; deleting the app or the account does not cancel it.

9. Your rights and choices

• See and change your profile and answers in Me, and delete any item or your whole account in the app.
• Turn notifications off in your device settings.
• Depending on where you live (for example under the GDPR, UK GDPR or US state laws such as the CCPA), you may have the right to access, correct, delete or receive a copy of your data, and to object to or restrict how we use it. Email support@banana.care and we will answer within 30 days. You can also complain to your local data protection authority.

10. Security

Data is encrypted in transit, photos are kept in private storage, and access to our systems is limited to people who need it. No system is perfectly secure, but we work to protect your data.

11. Children

PrettyMax is not for children under 13, and we do not knowingly collect their data. If you are under the age of digital consent where you live (up to 16 in some countries), use PrettyMax only with a parent's or guardian's permission. If you think a child has given us data, email us and we will delete it.

12. Cosmetic guidance only

Results are makeup suggestions, not medical or dermatological advice.

13. Changes

If we change this policy we will update the date above and, for important changes, tell you in the app.

14. Contact

Banacare Company Limited. Email support@banana.care.